Virtual Character

Client:

Korean Music Company

Year:

2023

I had the exciting opportunity to collaborate with a Korean Music and Entertainment company to design a virtual character – essentially, a digital pop star! This character would take center stage as an online personality, captivating audiences and establishing a unique presence in the K-Pop industry.

Responsibilities:

Concept Development
Character Design

Through brainstorming and close collaboration with the art director, I developed a range of concepts that captured the essence of the virtual star's personality, target audience, and the overall brand vision.
Based on the chosen concept, I brought the virtual star to life through detailed character illustrations. This included defining their physical appearance, clothing style, and any other visual elements that contribute to their persona.